By Lyndsey Hall
Last week we talked about figuring out WHY you do what you do, and what you BELIEVE in, because people don’t buy WHAT you do, they buy WHY you do it. This week, we’re going to tell you why Knowles Warwick are Accountants and Business Advisors.
Here is our Personal Brand Pyramid:
As you can see, it’s important to us that we be seen as the kind of accountant who will support you in any matter, and be by your side from inception to completion, and beyond. We also pride ourselves on being a thoroughly modern and innovative firm: we are moving towards becoming an entirely paperless office, and offer our clients a choice of accounting and bookkeeping software to meet their requirements, as well as an online Secure Document Exchange for returning any necessary paperwork electronically.
We’re the only local accounting firm to hold annual business conferences in Sheffield, with our most recent event bringing 100 local businessmen and women together in the same room to hear some of the world’s most successful entrepreneurs share their stories. We also like to give a personal touch to everything we do, we may have clients as far flung as China and the UAE, but we’re still a relatively small firm at heart, and we value each and every one of our clients for standing by us.
So, that’s our Personal Brand Pyramid, have you completed yours yet?
Creating your business’s pyramid won’t only help potential clients to know if you’re the right choice for them, it will also help attract the right employees. A strong mission statement can significantly boost employee happiness, and therefore, retention: they know exactly what is expected of them and the values that they are required to portray at work, and this gives them a sense of purpose and belonging. Knowing your business’s values can have tremendously positive effects, both on your workforce, and on your bottom line. It helps customers gain a sense of consistency, knowing that whichever branch of your business they pop into they will always get the same level of service.
You might value Honesty, and encourage staff members to always be straight with your customers: for example if they are looking at a more expensive product, when in truth a slightly cheaper one would better suit their needs, your employees would be expected to guide the customer in the right direction. You could have Respect as a core value, and insist on staff calling customers ‘Sir’ or ‘Madam’. Conversely, Family could be your main value, and you could foster a sense of familiarity and camaraderie amongst employees, that extends to your customer base too. The choice is yours, and there are any number of combinations that could apply to your business. The same is true about your Behaviours and Image: is your business modern and cutting edge; traditional with old-fashioned good manners; quirky and eco-friendly? Once you decide, you can start to attract the RIGHT customers and employees for your business.